Growth Bucks Dove: "Real Beauty Sketches" Dove's "Real Beauty Sketches" campaign aimed to challenge beauty standards by creating sketches of women based on their self-descriptions and then comparing them to sketches created by strangers. The ... Apr 21, 2023
Growth Bucks Apple: "Shot on iPhone" Apple's "Shot on iPhone" campaign showcased the capabilities of the iPhone camera by featuring photos taken by iPhone users. The campaign generated over 5 billion media impressions and increased iPhon... Apr 21, 2023
Growth Bucks Old Spice: "The Man Your Man Could Smell Like" Old Spice's digital marketing campaign "The Man Your Man Could Smell Like" became a viral sensation in 2010. The campaign featured a series of humorous videos featuring a shirtless man promoting Old S... Apr 21, 2023
Growth Bucks Coca-Cola: "Share a Coke" Coca-Cola's "Share a Coke" campaign launched in 2011 and encouraged people to buy personalized bottles of Coca-Cola with their friends' names on them. The campaign generated a 7% increase in sales and... Apr 21, 2023
Growth Bucks Nike: "Breaking2" In 2017, Nike launched a digital marketing campaign called "Breaking2," which aimed to break the two-hour barrier for running a marathon. Nike created a short documentary, hosted a live stream of the ... Apr 21, 2023